2 of the best social media advertisement portals Facebook and Twitter delivers information in very different ways, and although there is some audience/user crossover, they serve two very different marketing needs. Twitter may have a better reach among African American and Latino markets, as well as people between the ages of 18 and 29, while Facebook has a far better reach among all age groups and cross geographies.
Twitter is better for viral trends, even on Twitter tend to be more flukes and public interest at any given moment than the result of carefully planned marketing strategies, but Facebook is better for deeper communication and relationship branding that Twitter is. Facebook users tend to be more interested in keeping close tabs of family, friends, and their favorite brands by “liking” everything from celebrities to books to causes than is true for Twitter users.
The main reason Twitter is so popular is simple: people are social and Twitter is a no-frills, straight-forward social networking platform. Although younger people use Twitter more frequently, but senior citizens are also using Twitter. You do not need a website, have any special skills to master it, and it does not contain the dreaded Facebook timeline.
According to TechCrunch.com , as of early 2012:
15% of all adults in the U.S. use Twitter
14% of Adult Men Use Twitter
15% of Adult Women Use Twitter
26% of people between the ages of 18 and 29 use Twitter, and
8% of those who do use Twitter, use it every day.
Twitter Is So Limited When Compared To Facebook So Why Do People Use It?
Twitter does not bombard you with app instructions nor does Twitter come with the same social pressure to custom design your look. A Facebook page without a profile and cover picture looks lazy and unappealing, Twitter right out, out of the box looks like well, thousands of other Twitter sites – clean, simple, but just fine. And, Twitter actually allows users easier tools for a greater visual customization than Facebook does.
Facebook, The Fun Police
Another reason for Twitter’s growing popularity it that It is easy to set up multiple Twitter accounts to serve different interests; set up more than one personal Facebook page and your account may be suspended or deleted. In fact, a common complaint among Facebook users is waking to find their account was deleted for some crazy reason. One Facebook user I know had their personal account deleted without any warning whatsoever. The reason given by Facebook was that they suspected the account owner had lied about where they went to high school. Okay, the truth is, they did make up a high school name to be funny – but is that a reason to have an account deleted?
Twitter For Business, And Those With A Short Attention Span
Twitter addresses a common problem faced by all business owners: the easily distracted and short attention span of consumers. On the web, if you do not get your message across in five seconds or less, chances are you lost your prospect. Twitter users send out short messages called “Tweets.” These micro messages are limited to 140-characters. While this may seem like barely enough space to convey a message, it forces users to really thing about what they want to convey.
Conclusion: No Big Winners Here
In summary: Both Twitter and Facebook are social platforms better for big brand advertising and engaging with your fans through content marketing (soft sells vs. e-commerce). If you have the budget for those kinds of marketing activities, then you’re better off on Facebook than Twitter, but the reality is, neither is all that effective and both platforms have a ton of work to do on the paid side. I suggest they look to Google AdWords and the Google Display Network for inspiration.