How do you compare twitter and facebook as tools of social media marketing?

Facebook and Twitter deliver information in very different ways, and although there is some audience/user crossover, they serve two very different marketing needs. Facebook has a far better reach among seniors and women.Twitter is better for viral trends, but Facebook is better for deeper communication and relationship branding that Twitter is.

Twitter addresses a common problem faced by all business owners: the easily distracted and short attention span of consumers. On the web, if you do not get your message across in five seconds or less, chances are you lost your prospect.Twitter users send out short messages called ‘Tweets’. These micro messages are limited to 140-characters. While this may seem like barely enough space to convey a message, it forces users to really thing about what they want to convey.

Facebook, the Fun Police
Another reason for Twitter’s growing popularity it that It is easy to set up multiple Twitter accounts to serve different interests; set up more than one personal Facebook page and your account may be suspended or deleted. In fact, a common complaint among Facebook users is waking to find their account was deleted for some crazy reason. One Facebook user I know had their personal account deleted (which also took down their business page) without any warning whatsoever. The reason given by Facebook was that they suspected the account owner had lied about where they went to high school. Okay, the truth is, they did make up a high school name to be funny – but is that a reason to have an account deleted?

Twitter for Business, And Those with a Short Attention Span
Twitter addresses a common problem faced by all business owners: the easily distracted and short attention span of consumers. On the web, if you do not get your message across in five seconds or less, chances are you lost your prospect.

Twitter users send out short messages called ‘Tweets’. These micro messages are limited to 140-characters. While this may seem like barely enough space to convey a message, it forces users to really thing about what they want to convey.

1. Think of Twitter as an elevator pitch, only with one floor to sell someone on an idea
2. Think Of Facebook as A Place of Deeper Engagement

Facebook also offers a great platform to reach consumers, but it is harder to get “likes” for your business page than it is to get followers in Twitter and you will have to work to encourage and engage your audience.

The bottom line is that, when compared, they really cannot be compared. The best way to take advantage of social networking is to use both Facebook and Twitter and treat each as a separate entity with the potential to reach markets in very different ways.

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