Twitter and Facebook are the two most popular social networks for social media marketing but, they are different in many ways. They make marketing innovative and effective in unique ways. Let’s make then face each other.
People say that Facebook is for connecting with the people you went to school with and Twitter is for people you wished you had gone to school with. While Facebook is a multi-purpose social networking platform, allowing users to chat, post photos and notes, and play games, Twitter is built around the posting of short 140 character messages, or “tweets.”
Statistically, it has been reported that majority of all activity and engagement with Tweets happens within the first hour of the post being made. With Facebook status updates, the interaction can go on for hours, and even days. Twitter is basically centered around real-time conversation, while Facebook is more of an ongoing conversation that people get to eventually.
Twitter is less about social friendships. People make connections on Facebook with friends, family members, and other people that they care to keep in touch with. Twitter allows people to follow important topics, people, and conversations that are relevant or interesting to them. It’s a much more detached connection.
While content on Facebook is timeless, the information on Twitter is always here and now, important and relevant, and constantly changing. If you have instant news, Twitter is the place to go. For content that is less focused on time or timing, Facebook is a great medium.
For Twitter You do not need a website, have any special skills to master it, and it does not contain the dreaded Facebook timeline.
With Twitter, you are exposed to an entire universe of people. There are no friend limitations and your brand can hypothetically reach out to the mass 200 million active users anytime you want to. It’s easy to connect and invite your targeted audience to follow your brand, not to mention the twitter.com/search that helps you find them. On the other hand, Facebook gives you the flexibility to invite all of your real friends very easily to your brand’s Facebook page. Your friends will more than likely be your number one supporters and help your community grow. However, the downside to this is when you run out of friends to invite you have to rely on other people to invite people to the page or create remarkable content that will stand out and attract more people to your brand.
Facebook has paid advertising solutions that will help draw people to your page and reach a larger audience than you currently have. With Facebook ads you’re able to create multiple ads and use the targeting options to show your ads to only the people you want reach. For as low as $5 a day, you are also able to promote your brand’s Facebook wall to an entirely new audience. In addition, there are promoted post where you can help you’re content reach thousands of more people who aren’t already your fans. Twitter also allows you to promote you’re twitter page and use promoted twitter post to reach an audience of people who aren’t already following you.
Twitter has one of the best advertising solutions in social media of all time but. It’s expensive. They call this advertising service “Promoted Trends.” Twitter has a unique featured on it that allows you to see what popular is happening and being talked about around the world or even in a specific city. There must be hundreds of people talking about one specific topic in order for something to trend on Twitter and once it becomes a trending topic it grasps everyone’s attention. With “Promoted Trends” your brand is able to be listed at the top of the trending topic list. This means millions of impressions and real word of mouth being created about your products and services. However, it is no small fee as Twitter Inc. charges $200,000 a day for this type of service.
So, whether to go with Twitter or Facebook, for social media marketing depends a lot on business strategy. Well, you may even set a marketing strategy based on the medium you chose.