Twitter v/s Facebook as tools of Social Media Marketing

My thoughts on Facebook and Twitter as tools of social media marketing :

Twitter Facebook
Area where it is better  ·  Real time news and ideas·  Mobile & social messaging ·  Scale and User Volume.·  Ongoing connection with friends and family.
Demographics Twitter has decent reach, but not nearly as large, with 232 million active users posting 500 million tweets a day. However it has good reach among young peoples. Facebook is excellent  for network reach, with 1.15 billion active users that share 4.75 billion items daily. Better reach among seniors & women.
Communication Type Twitter is better for viral trends & elevator pitch (which, even on Twitter tend to be more flukes and public interest at any given moment than the result of carefully planned marketing strategies) Facebook is better for deeper communication and relationship branding
Control Twitter is for Business, and those with a short attention span. Twitter is more focused on context and releasing information as it is happening in real time Facebook is the Fun Police. Facebook is richer when it comes to holding and releasing content for your audience
Content Type Twitter’s user base is text oriented and is used mainly for bite-sized headlines Facebook’s  has content-friendly interface and hence good for image heavy contents
Reach It exposes you to an entire universe of people. There are no friend limitations and your brand can hypothetically reach out to the mass 200 million active users anytime you want to. It’s easy to connect and invite your targeted audience to follow your brand. Facebook gives you the flexibility to invite all of your real friends very easily to your brand’s Facebook page. Your friends will more than likely be your number one supporters and help your community grow. However, the downside to this is when you run out of friends to invite you have to rely on other people to invite people to the page or create remarkable content that will stand out and attract more people to your brand. If you’re low on budget/advertising for your social media go with this.
Advertisement Solution Twitter advertisment type :

  • Promoted tweets
  • Promoted accounts
  • Promoted trends

 

Twitter has one of the best advertising solutions in social media. They call this advertising service “Promoted Trends.” Twitter has a unique featured on it that allows you to see what popular is happening and being talked about around the world or even in a specific city. There must be hundreds of people talking about one specific topic in order for something to trend on Twitter and once it becomes a trending topic it grasps everyone’s attention. With “Promoted Trends” your brand is able to be listed at the top of the trending topic list. This means millions of impressions and real word of mouth being created about your products and services. However, it is no small fee.

Facebook advertisment type :

  • App ads
  • Domain ads
  • Mobile app ads
  • Offer ads
  • Page-like ads
  • Page post link ads
  • Page post photo ads
  • Page post text ads
  • Page post video ads
  • Sponsored stories

 

Facebook has paid advertising solutions that will help draw people to your page and reach a larger audience than you currently have. With Facebook ads you’re able to create multiple ads and use the targeting options to show your ads to only the people you want reach. For as low as $5 a day, you are also able to promote your brand’s Facebook wall to an entirely new audience. In addition, there are promoted post where you can help you’re content reach thousands of more people who aren’t already your fans

Mobile Advertisement Twitter ads show up both on desktop and mobile. Twitter has the advantage here – on smaller mobile screens, it’s even more important for ads to be well-designed and feel organic. Because Twitter ads show up in the timeline instead of off to the side, they’re in a better position to dominate on mobile Facebook only has one native ad format in the Facebook app, the App Promotion Ad. Facebook ads, on the other hand, are in the right rail, which doesn’t even exist on the Facebook mobile app. As such, Facebook is failing its mobile advertisers.
Metrics ( Source Adweek) 22% Brand conversation30% Positive mentions32% Retweets 275 % Click through rate216% Revenue per click40% Cost per click

Final Thoughts :

Twitter : The micro-blogging site is excellent for real-time engagement with consumers. On Twitter, marketers can share the latest news in a quick snapshot message, allowing information to be shared instantly while offering fodder for thought-provoking conversations. When it comes to mobile, Twitter’s simple interface is ideal for engagement on the go that can reach hundreds of thousands of followers immediately.

Facebook:  It currently offers the most substantial and diverse reach. Additionally, according to a recent TechCrunch article, 78 percent of its daily users are on mobile, which presents countless opportunities for mobile engagement. Facebook is well suited for rich content accompanied by images or videos.

Review your options carefully and make the best decision with the budget you have available.

Thanks for reading!

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