People say that Facebook is for connecting with the people you went to school with and Twitter is for people you wished you had gone to school with. While Facebook is a multi-purpose social networking platform, allowing users to chat, post photos and notes, and play games, Twitter is built around the posting of short 140 character messages, or “tweets.” They are the two most popular social networks in the world.
Two Social Networks Compete
Looking at my dilemma of Facebook versus Twitter, I am reminded of a time when people constantly referred to the World Wide Web as the internet. Although the two were not the same entity, people began to use the terms interchangeably. The same thing has happened with Twitter and Facebook. Unfortunately, mainstream media have helped to give the impression that Twitter and Facebook are synonymous, and this is not the case. Before we decide how to use them in libraries, we must first answer the question of the function and purpose of these two tools. They both function as social networking services. However, Facebook as a social network is much more flexible and versatile. You can upload pictures, videos, games, and apps to your profile; embed videos from YouTube; and post calendar events. Twitter, at first glance, only allows for text, more text, and even more text with links. Also, Twitter is a microblogging service while Facebook has many facets including a microblogging component.
The difference between Facebook and Twitter emerges in this quality of versatility, but the distinction between the two tools is much more complex than that. A couple of years ago, such a project and such an article might have been much easier to implement and write, but what has changed is that both services are trying to implement what the other does so well. A couple of years ago, Twitter did not provide share buttons on just about every website on the internet. Facebook pages had not become so popular either, with many users still unsure whether to create a group or a page. Today, however, the distinction is not quite as clear as both services try to become similar to the other. Facebook is becoming more and more active as it has implemented new tools such as a new Facebook Mobile interface. On the other hand, Twitter has tried to make itself more versatile. For example, you now have the ability to link your account to other services such as LinkedIn. Also, the application Twitpic allows users to share pictures through a Twitter account while the application TweetDeck streamlines tweets.
Twitter includes a proportion split of forty eighth male users and fifty two feminine users on their service. Facebook includes a slightly higher proportion of feminine users, with solely forty sixth male and fifty four feminine users on the platform.
The Age demographics square measure quite fascinating. Some age classes square measure concerning identical between Twitter and Facebook, however others square measure immensely totally different. generally Twitter includes a younger user base, whereas Facebook includes a bigger proportion of older users. the best variation is within the 18-22 cohort with a colossal 100 percent distinction between the 2 social networks. Here square measure the total stats (numbers don’t add up to one hundred thanks to rounding):
The most fashionable means of connecting with brands is Facebook. Around eightieth of users attend Facebook the foremost for locating out concerning brands, wherever as solely 6 June 1944 select Twitter and Bastille Day for alternative social networks. four-hundredth of Facebook uses have “friended” a whole, however solely twenty sixth of users on Twitter have ever followed a whole on the service.
The real time nature of Twitter brings with it several prospects for businesses. Delivering instant updates and knowledge to loyal followers may be a powerful tool.
Consumers that square measure fans of an organization on Facebook square measure typically a lot of loyal to it explicit whole. this may have a serious impact on shopping for selections.
At the instant it’s still too early to determine that social network can ultimately be prior to the pack. Facebook has the advantage at the instant, however even the largest firms will fall behind. With increasing pressure from the likes of Twitter and Google+, moreover as alternative varieties of social media sites like Pinterest, the sphere is open for every network to search out its niche.
WHY TWITTER IS MORE VALUABLE
• The real time nature of the Twitter holds infinite possibilities for businesses to deliver information to their loyal follower instantly, without the worry their updates will get lost in a newsfeed shuffle.
• The number of loyal consumers following a brand on Twitter rose by 6% from last year.
• Twitter allows marketers and business owners to find followers within their niche, thus instantly creating a positive network and potential interest.
WHY FACEBOOK IS MORE VALUABLE
• One third of consumers claim greater loyalty to a brand if they are ‘fans’ of the company.
• 80% of Social network site users admit Facebook is the one network they employ the most to connect with businesses.
• Almost a quarter of social media sites users confirmed Facebook is the site influencing their buying decisions the most.
Social networking can come in many forms, and a user can pick the website or application that he or she prefers. Many choices are out there for everyone to pick from, and as promoters we must consider all of the social networks, not the ones we prefer as users. Before anything else, we must remember that each social networking tool has its own special value. If Facebook and Twitter were replicas of each other, then I would say that choosing one over the other would be appropriate. However, the two services communicate in different ways to different users with a different kind of impact. Finally, whether it be Facebook or Twitter, there is no overnight shortcut to creating a successful page or profile. Hard work and patience will always be a part of adding fans or followers. The critics out there may say that it is a wasted effort. My answer would be that the popularity of social networking does not seem to be fading at all, and you will never know its promotional value until you try for yourself.