Failed Social Media Campaign

1. Defriend People For a Whopper

In 2009. Burger King launched an interesting Facebook contest called the “Whopper Sacrifice.” The purpose was for users to remove 10 of their Facebook friends, and in return, they would receive a coupon for a free Whopper. Since Facebook is all about connecting and adding friends, this caused some confusion. Also, since it violated Facebook users’ expectation of privacy, Facebook pulled the plug on the campaign.

  1. KitchenAid Gets Political

During the first presidential debate in October 2012, President Obama mentioned his grandmother. This angered KitchenAid, who sent out the following tweet to its 24,000 followers: “Obamas gma even knew it was going 2 b bad! She died 3 days b4 he became president. #nbcpolitics.” At least the company promptly removed the tweet and issued an apology. It turns out that a member of its team had accidentally posted it from the company handle instead of from their personal account.

  1. Stuck in a Stubsucking Hell Hole

Ticket broker StubHub faced its own social media mishap in 2012 after an anonymous person shared an obscene tweet from the company’s account, which included the person calling the company a “stubsucking hell hole.” The message was live for about an hour before StubHub deleted it. The company also apologized for the vulgar tweets.

  1. Chick-Fil-A Creates a Facebook Supporter

During the middle of 2012 Chick-Fil-A faced two infamous battles.The first backlash against the fast food chain occurred after CEO Dan Cathy spoke out firmly against same-sex marriage. That statement resulted in the company’s Facebook page receiving a flood of posts that had absolutely nothing to do with its delicious chicken sandwiches.

In response, Chick-Fil-A went and created a fake Facebook account for a sweet and innocent girl named Abby Farle to come to the company’s defense. Why? Because Chick-Fil-A had recently recalled a line of toys from the Jim Henson Co. after Hensen’s organization disapproved the company’s views on gay marriage. Chick-Fil-A tried to deny that it created Abby’s account, but they were caught red-handed.

  1. Tesco Needs to Hit the Hay

UK supermarket giant Tesco had a very challenging January 2013. It had to pull its Everyday Value burgers off of shelves because food investigators discovered that horse-meat was found in nearly a third of the burgers. Unfortunately, no one from Tesco notified the social media team who went ahead and posted a pre-scheduled tweet that contained the phrase ‘hit the hay’.

  1. Hijacking Popular Hashtags Doesn’t Pay Off

Habitat, a UK home accessory and furniture retailer, was looking to gain more followers on Twitter, and who doesn’t? But, the approach that it took wasn’t the best tactic. Instead of relating its tweets to popular topics that were relevant to its field, it tried to take advantage of popular hashtags, such as #Apple and #iPhone. This is the perfect example of how not to use Twitter.

  1. Snickers Pays For Celebrity Endorsements

It was discovered in 2012 that Snickers had paid several celebrities in the UK to tweet pictures of themselves enjoying its candy bars. However, the ad campaign didn’t exactly go over well with the UK’s Office of Fair Trading. Why? In the UK, companies must state when a product is being endorsed. The OFT launched an investigation into the Twitter ads and found nothing illegal.


Leave a Reply

Fill in your details below or click an icon to log in: Logo

You are commenting using your account. Log Out /  Change )

Google+ photo

You are commenting using your Google+ account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )


Connecting to %s