Social media marketing V/s Traditional Marketing

In the digital age, we sometimes forget marketing methods of the past. In the battle between social media and traditional marketing, there isn’t one that’s necessarily better for your business. Most companies find a balance and integrate traditional and social media to maximize exposure and opportunities. In order to identify which method fits your marketing objectives, we must define what each entails. Traditional methods of marketing commonly involve advertising through print, trade shows, direct mail, radio, and TV. Social media marketing on the other hand is an online marketing method that focuses on gaining traffic or awareness through social media networks.

Lets see how both the forms of marketing are different and have a impact on its target audiences.

Social media is a fast way to spread the word. If you have a bigger fan base, you can tweet or post on Facebook and your message can instantly go to thousand of users around the world. On the other hand traditional media still takes a longer time to reach its target audience and is very much focused towards a particular target audience.

Traditional advertising is not reaching customers the way it used to. It is viewed by many as intrusive and customers have the ability now more than ever to tune it out. Inbound marketing, on the other hand, relies on the customer seeking out a connection with a brand. Engaged customers share content via their social networks, leading to an increased visibility for the brand.

Social media is a two-way communication that gives you a chance to interact with your target customers through twitter and other forms of social media

Whereas conventional marketing being one-sided communication still focuses on traditional methods such as billboards, TV, radio, trade shows, and newspapers can bolster your activity and efforts. Traditional media works best when you understand your customer and marketing strategy, and you’re realistic about your marketing spend.

Social media is not only more cost-efficient than advertising, but it also offers great opportunities for innovative engagement with the customers. This is compounded by the viral nature of social sharing through reading and commenting on blogs, following on Twitter, liking on Facebook but are also sharing content with their connections. This is extremely powerful given that 74% of consumers report that they rely on social networks when making purchasing decisions and those shares come at no additional cost to the company. Overall, inbound marketing results in more qualified leads and higher conversion all while costing 62% less per lead than traditional marketing

Social media also gives you a chance to measure conversion ratio as users can track and monitor social activity on each network. The primary benefit of this is that brands can detect what works well and what they need to improve in regards to their social media strategy and execution.

Social media is more about you i.e. customers its followers whereas traditional marketing is more about me. What as a company I want to give you

Traditional and Social Media marketing are two completely different processes that need to be understood separately. The funnel for social media marketing is the opposite to traditional marketing (Find-> Keep-> Convert), with the former looking to find new customers through word of mouth and through the recommendation of retained and loyal ones.

Both the forms of marketing have their pros and cons and in no way one form of marketing can sideline the other. Social media is the new buzz and taking on traditional form of marketing in a big way but traditional marketing will always be there.

 

(Mohit Sejwal)

PGPM1013-090

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