With the leading technology, many business accounts hold Social Media Marketing campaigns. But not all business can generate leads through social media marketing campaigns. There are many reasons why social media campaigns fail. The reasons could be “No Defined Goals”, “Not Considering Social Media as a two way system”, “Making assumptions about Social Media Culture”, “Product Pushing or/and Excessive Advertising”, “Hiring a Newbie”. These are some of the advices given by Eclick Softwares, one of the leading internet marketing specialists in Australia.
Below are the few examples of Social Media Marketing Campaigns in India, which did not turn out well :
- Toyota Caught Spamming :
For a chance to win a new Camry, Toyota asked people to tweet the hashtag #camryeffect during its Super Bowl ad campaign in 2012. However, the campaign accidentally sent back tweets that were considered spam to anyone who used the hashtag. This forced the numerous accounts created by Toyota for the campaign to get suspended by Twitter.
- #AgarMaKaDudhPiaHaiTo by Fortis Healthcare:
You would probably avoid a ‘1980s villainous dialogue’ in a hashtag when you’re celebrating breast feeding week. Well, water under the bridge. But you wouldn’t mess it up further like Fortis did. #AgarMaKaDudhPiaHaiTo tag by Fortis invited one liners for a contest. As it spawned negative reactions, they came up with a lame apology that their account was hacked. Serious dearth of reputation management!
- ‘Like’ a tweet? – INOX
Character limitations in Twitter tend to create typos. But, does it create things that don’t belong to this micro-blogging platform? INOX, in one of its tweet promotions asked the followers to like a tweet. If your social media manager mixes up Facebook with Twitter, you should be looking for a new guy
- Plagiarism! – Jabong via Flipkart, GoIbibo via Makemytrip
You wouldn’t want to plagiarize even if you have a serious lack of content writers. However, it was totally uncalled for when the e-com giant Jabong created a job listing in LinkedIn that said “wanted a Brand Head to drive awareness for the Flipkart brand”. GoIbibo had a bad day when Makemytrip uncovered a tweet that Goibibo copied from them.
- Vibrator by Volkswagen
When Volkswagen India’s print campaign which had a small vibrator box pasted to their print ad received widespread criticism, they made matters worse in Twitter. When people started tweeting in absolute mockery, portraying the ‘vibrator’ campaign to be a women’s favorite, the company lashed out in a tweet that “women would be dumb to call it a vibrator. Or maybe they do not understand real driving experience. #PunIntended #Volkswagen #Creative”. The company was forced to take down the offensive tweet and apologize.
From politicians to companies, more groups than ever turned to Twitter, Facebook (NASDAQ:FB), Pinterest, and other social media formats in 2012 to market themselves on the Internet. While some made it look easy, others made serious blunders that stained their brand image